About Us

Knowing Pattern.

Clean, skin-centric beauty. 
Welcome to Pattern, where we become a part of your hair care and skin care journey. Our range starts from foundational shampoos and conditioners to nourishing body care essentials. Catering to the diverse essence of both men and women, we prioritize nourishing care for all. At Pattern, we redefine hair care + body care, ensuring it's beneficial not only to our users but also to the world we inhabit. Our vision revolves around harmonizing the gifts of nature with innovative science. In essence, Pattern is not just a brand; it's a commitment - to you, and to our shared Earth.

Meet Shruti.

I'm an ISB Graduate (Finance & Marketing) and was into investment banking for about a decade. This made me meticulous, goal oriented and passionate about whatever I do. Good curls make my day. Together with a maverick team, we are building a one stop destination for all your personal care needs because its never too late to be prettier and happier.

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